Privacy Policy

Asurion, LLC, together with its affiliates and member companies (Asurion or we), respects your privacy and we value our relationship with you. This Privacy Policy applies to information we collect about you from the online customer care portion of (the Site). Your personal information will not be used or disclosed by Asurion or its affiliates except as set forth herein. By submitting your personal information to us, you are consenting to its use and disclosure for the following purposes:

  • Providing you with information, products, or services that you request from us;
  • Meeting safety, security, legal, and regulatory requirements;
  • Providing you with general marketing, product, service and business-partner information and offers;
  • Conducting market analyses;
  • Maintaining the accuracy of our records to respond to your inquiries and provide you with warranty and other customer service communications, as well as otherwise managing our relationship with you;
  • Carrying out our obligations and enforcing our rights arising from any contracts entered into between you and us, including for billing and collection;
  • Fulfilling any other purpose for which you provide it;
  • In any other way we may describe when you provide the information; and
  • Satisfying other reasonable, legitimate business interests.

In some circumstances, we will provide you with an opportunity to withhold your consent to the collection, use, or disclosure of the information. For example, we will give you an opportunity to tell us not to use for marketing purposes the contact information that you provide us when registering for a service. Keep in mind, however, that there are limited situations in which applicable laws require or allow us and our affiliates, service providers, and partners to collect, use, and disclose personal information without consent. These situations include, for example, safety and law enforcement and compliance activities.

Personal Information That Asurion May Collect About You

We collect information by which you may be personally identified (personal information), such as name, postal address, e-mail address, and telephone number. The personal information we collect may be combined with information obtained from other services and companies; data you provide Asurion in other ways, such as through product or service registrations, service requests, and articles reviewed; and other information, such as non-personal information, that Asurion may collect about you in order to help us improve our products and services and better serve your needs. We also collect other information that you provide to us through the Site, including (1) information you provide by filling in forms or reporting a problem, (2) information in correspondence if you contact us, and (3) details of transactions you carry out through the Site.

Non-Personal Information That Asurion May Collect About You

When you access our Site, we may automatically collect non-personal information (e.g., IP address, operating system, referring sites, pages viewed, length of visit, and browser version). We may use this information to improve our Site and provide services such as technical support. We may also provide aggregate statistics about our customers, sales, traffic patterns, and related Site information to reputable third parties, but this data will not include personally identifiable information related to specific individuals.

Information Use and Disclosure

When you provide Asurion with personal information, Asurion may share that information with our affiliates and retailer network. Asurion also may share your personal information with our business partners solely for use in promoting joint marketing programs. Asurion may share your personal information with contractors, service providers, and other third parties we use to support our business and to fulfill our products and services. We may also use third party service providers to provide services offered through the Site and we make personal information available to them to the extent necessary for them to provide services (e.g., to process a credit card payment). Further, we may disclose your personal information as required by law, in conjunction with a government inquiry, or in litigation or dispute resolution.

Asurion may share personal information with retail partners for use in accordance with their Privacy and Security Statement. For further information about those with whom we may share your information, please contact us.

Confidentiality and Security

Asurion is committed to protecting your personal information in full compliance with this Privacy Policy and applicable laws. Asurion understands your concerns about online security and about the security of your personal information otherwise collected by us, and we take reasonable precautions to prevent the loss, misuse, or alteration of personal information under our control. We employ generally accepted information security policies, procedures, and techniques. We encourage you, the user, to observe the security features built into your browser. Upgrading to the latest version of an Internet browser will often provide increased security.


Some of our Web pages utilize 'cookies' and other tracking technologies. A 'cookie' is a small text file that may be used, for example, to collect information about website activity. Some cookies and other tracking technologies may serve to recall personal information previously indicated by a Web user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.

You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the Site. Our use of cookies and other tracking technologies allows us to improve our Site and your experience. We may also analyze information that does not contain personally identifiable information for trends and statistics.

All personally identifiable information is contained behind secure networks, and is only accessible to a limited number of employees with appropriate access rights. Any financial information collected or access to personally identifiable information is handled through a secure server. All credit information supplied is transmitted via Secure Socket Layer (SSL) technology and securely stored in our servers.

Opting Out of Asurion Marketing Promotions and Initiatives

If you do not want to be contacted for products, services, or marketing initiatives; or if you would like to be removed from any direct marketing initiatives, corporate surveys, or direct mail or e-mail lists; or if you would otherwise like to limit our use or disclosure of your personal information, please send an email to with the words 'opt out' in the subject line. Except as required or permitted by applicable law, we will respect your wishes relating to the use of your personal information. Unless they are obvious, we will advise you of the consequences of withdrawing your consent. For example, if you withdraw your consent, Asurion may not be able to provide you or continue to provide you with the services or information about products or services or related promotions that may be of value to you.

Retention of Your Personal Information

Asurion retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of our relationship with you.

Links to Other Sites

The Site may contain links to other websites, such as the User Communities provided by third-party business partners not under Asurion's direct control. Asurion is not responsible for such sites, and has no control over how such web sites use personal information, cookies or data, or the privacy practices or content of such websites. We recommend you carefully read the privacy policies of each site you visit.

Changes to this Privacy Policy

We may amend this Privacy Policy from time to time as we add new products and services, as we improve our current offerings, and as technologies change. If we make any material or substantive changes in this Privacy Policy, we will notify you by posting a clear and conspicuous notice of these changes on our Site and in this Privacy Policy.

Changes in Corporate Structure

If all or part of Asurion is sold, merged or otherwise transferred to another entity, the information that you have provided at this Site may be transferred as part of that transaction. However, Asurion will take reasonable steps to ensure that such information is used in a manner consistent with the Asurion Privacy Policy under which it was collected.

Children Under 13

Asurion does not knowingly collect or maintain data at our Site from those under 13, and no part of our Site is targeted at anyone under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

How You Can Access or Correct Your Data

Asurion makes commercially reasonable efforts to keep your information complete, up-to-date, and accurate. Should you wish to access, update, or correct your personal information, please contact us as set forth below. When you contact us, please provide us with your name, address, any e-mail address you have provided Asurion, and a description of the circumstances under which you provided the data (for example, to register a product, to receive a newsletter, etc.). We will make reasonable efforts to incorporate as soon as practicable the changes in personal information that we maintain. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections to data we maintain.

How To Contact Us

Should you have other questions or concerns about this Privacy Policy or Asurion's use of your personal information, contact us at 888-543-4753.

California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to or write us at: Office of the General Counsel, Asurion, 648 Grassmere Park, Nashville, TN 37211.

Your Acceptance of Our Privacy Practices

By using this Site, you indicate your acceptance of this Privacy Policy and your agreement to adhere to the terms and conditions posted on this Site. Please check back for updates to this Privacy Policy.